7 Ways to Market Your Balloon Business
Launching your own venture is an arduous task that some aren’t even brave enough to undertake. Owning your own business means it’s your responsibility to develop or oversee every aspect of your business.
Most business owners put a great deal of energy into generating ways to make sales and build a customer base. Yet, achieving these goals requires a solid marketing plan, and that’s where some founders fall short, especially in the balloon industry.
So, the following information will discuss 7 ways to market your balloon business.
#1 Launch a Website
In today’s digital world, a website is essentially non-negotiable; every business should have one. A well-designed website can help form a good first impression with prospective clients and help nurture leads and turn them into conversions.
More importantly,
your balloon business website is the best place to showcase your skills. Including custom photos of your designs on each page and in galleries will bring attention to what matters most - your balloon decor skills!
#2 Press Releases
Gaining coverage in your local newspaper is an effective way to market your balloon business because it’s not actually advertising. Stop and think about your own reactions toward reading an article in the news and viewing an ad. Which do you trust more?
You likely responded with the article because news articles are viewed as objective toward products and services. Alternatively, ads are perceived as sales pitches, making people more reserved.
#3 Social Media
Of course, no list of ways to market your balloon business is complete without mentioning social media. And honestly, if social media isn’t already in your marketing arsenal, you’re really missing out on a powerful tool.
People no longer use the phone book to find services and products. They turn to platforms like Twitter and Facebook to see what their friends and influencers are buying and recommending. Social media is also an excellent place to
offer exclusive “social-only” deals and other launch or pricing events.
#4 Go Live or Host AMA
If you want to appear authentic to your audience, one of the best things you can do is go live on social media. A live stream can be about anything that relates to your balloon business. For instance, on TikTok, many sellers pack orders live because it makes them feel more connected to clients and their brands.
If live videos aren’t your thing, you can host an AMA or ask me anything. Widely popular among Reddit users, this series presents a great opportunity to engage and educate your followers. An AMA is basically a Q&A session where you get to highlight your insight, knowledge, and experiences.
#5 Behind the Scenes
Consumers love to see how the magic is made. From food and household items to balloon decor designs, there’s no industry untapped for a look behind the scenes. So, next time you’re crafting a balloon design, record the process and share it with your audience.
Here are some great ideas for behind-the-scenes balloon design videos:
- Provide updates on events or upcoming projects
- Showcase how your designs are made
- Hacks for creating balloon decor
- A personal look at your team
#6 Short Videos or “Stories”
Snapchat was first created in 2011 and took social media by storm. Fast forward to now, the same features they brought to life are found on nearly every other social media platform under a different name - Statuses, Fleets, Stories, etc.
Stories are full-screen videos or vertical images that can include effects and features that are shared to your feed for 24 hours. Once the time elapses, the story is no longer available to followers and friends.
They are great tools because they engage the audience differently.
Stories are a great way to market your balloon business because it’s an easy way to share designs, daily updates, or even funny clips.
#7 Poll Your Audience
Polls are an excellent way to draw engagement. And you can create a poll that asks virtually anything. In regards to your balloon business, this could be things such as favorite color combinations, design style preferences, or simply what your audience wants to see more of from your balloon business.
The Bottom Line
Ultimately, the best way to market your balloon business is to choose several techniques from the list above and master them before moving on. However, if you’re running a business, there’s a good chance that you don’t have the time it takes to properly market a balloon business. So, most of the time, this aspect of your business is usually best left up to professionals.
