Balloon Business Plan Template
This business plan uses a standard template for new decor businesses and is adapted specifically to be an example balloon decor business. You will see many sections including marketing and equipment tailored to balloon decor specifically.
If you are opening an entertainment business or planning to also provide entertainment you will need to add sections or information to account for these services.
If you are planning to open a retail location you will want to add more information on startup cost, initial inventory, and point of sale systems to support a retail position. A lender will also want to see more information about foot traffic, vehicle traffic, signage, and other in-place marketing.
This is a template balloon decorations business plan by the Balloon Suite team that you are able to copy, modify, and use for your new balloon decor or entertainment business. You are not allowed to copy this document for distribution to others or for reselling.
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Balloon Business Template
COMPANY VISION
Super Balloon Co strives to be Houston’s leader and preferred balloon business for balloon-related goods and services. The company is led by passionate professionals who love their work and gain satisfaction from the pleasure they bring to clients. Super Balloon Co will collaborate with clients and use their ideas to create the most stunning balloon decorations and items that are sure to delight everyone.
COMPANY MISSION
To become the city of Houston’s most trusted and competent balloon service, we will always deliver beautiful, distinctive balloon decorations and goods for any event. Our company respects the community and will thereby provide a safe and pleasant environment for both consumers and workers. Our primary mission is to provide the highest level of customer service with the most pleasure possible.
COMPANY GOALS
To generate our desired amount of income and profit. Super Balloon Co plans to expand venues and engage with members of the community and nearby area to achieve company growth.
COMPANY OBJECTIVE
Super Balloon Co is committed to offering only high-quality services and goods to people of every age via decisiveness, passion, diligence, and tenacity for the industry.
COMPANY VALUES
Encourage, appreciate, and collaborate with others effectively. To maintain a positive attitude and approach in everything we do while also remaining aware of the changing world that we will embrace in a positive way. To maintain an inclusive and safe environment for social activities while offering superior service. We will always strive for success, even in the face of adversity.
SUMMARY
Balloons are a common sight at weddings, business events, birthday pirates, school functions, and other social gatherings. Balloons come in many different colors, shapes, styles, and sizes.
Super Balloon Co has a wide selection of balloon types. This company strives to provide the highest levels of customer satisfaction and values innovation.
The store will be located on Main Street, next to the Texas Children’s Hospital in Houston. Currently, the store is situated on the campus of the Houston Community College. However, this is a temporary site used to provide products to consumers. At this time, the company only offers one product, heart-shaped balloons. The heart-shaped balloon is perfect for this time of the year because February as a month represents love. The school’s professors, students, and out-of-town visitors are entertained.
Marketing strategies include the creation of a Facebook Page for the company, distributing brochures, and other business activities that can be handled on-site at the temporary location.
To contribute to our local community, our company strives to create an atmosphere that is welcoming and safe for customers and workers. Our primary focus is creating the highest-quality balloon decorations and items that will delight any event.
That said, our company wants to enhance the local area’s employment base by hiring employees from any background. Thus, generating employment opportunities for anyone.
NAME OF COMPANY
“Super Balloon Co”
The company name was suggested by the founder, Jeff. He sold his first balloon years ago and built an early version of this business at that time. Now we're looking to take the business to a more formal and growth oriented position.
BUSINESS LOGO AND TAGLINE
Our business logo contains several balloons with our company name and slogan.
Super Balloon Co’s motto is “Professional Decor That Lights Up Your Event,” which refers to how the founder wants clients to feel before, during, and after the buying process.
BRIEF HISTORY
Jeff, the company’s founder and CEO, was not born into wealth. He first started selling balloons out of his home’s garage. He also sold them around his neighborhood and school to anyone interested. Jeff overcame the poverty he endured as a child and has remained entrepreneurial since graduating from college. Today, he is a successful businessman thanks to his hard work, persistence, and tenacity.
MARKETING PLAN
Product Description
Super Balloon Co is currently only making one product because our permanent shop building is not yet built. February is commonly called “Love Month,” therefore our heart-shaped balloon decor is ideal for today’s demand. These heart-shaped balloons are customized by employees to display various sentiments. Such statements are dictated by the customer and can include if the person is taken, single, or a mix of both. The balloons are then adorned with colorful patterns and can be purchased by anyone.
Product Comparison Against Rivals
Swanky Balloons - National Chain offering Organic Balloon Garlands
Up and Up Balloon Decor - First Street, The Woodlands
Everything Ballooooons! - Walnut Ave, League City
Pearland Balloon Hub - Pearland
Stafford Party Central - Stafford
Marie’s Balloon Designs - Katy
Clear Lake Party & Gifts - Clear Lake
The Party Experts - Houston
Location
The first official location of Super Balloon Co will open on Main Street. Since it’s located close to the main roads, this site will be perfect for attracting clients. However, the company’s current temporary location is at the Houston Community College.
Area of the Market
The company’s market region will comprise the area of ____________
Target Audience
Super Balloon Co’s target audience is teachers, students, staff, workers, and persons from local schools, including high schools and universities. Of course, we also want to serve businesses with events at their locations be those fulfillment centers or grand openings or retirement parties.
Total Addressable Market
Founder TODO: An assessment of the number of target audience members, this is the Total Addressable Market. Explain your assumptions and math here.
Market Share
Founder TODO: Consider the total addressable market in the geographic area and how much of that market you will acquire in the first year, second year, etc.
Price Point
Super Balloon Co’s pricing is as follows:
- Balloon Hugs: $_____
- 8 foot column: $______
Forecasted Sales
TODO by the founder based on the target customer, products sold, and total addressable market in the area served.
Marketing Strategies
Super Balloon Co’s marketing strategy includes several key processes all based around the online presence of the business.
- The Website is where business and professional clients will find the business and become leads
- Local Search Engine Optimization is a critical activity for increasing the number of visitors to the website interested in our services
- Google Ads are a great way to increase website visitors interested in the specific decor services and products we offer
- Social Media profiles are one way private event clients will discover the business
- Emails sent to past clients will be a critical component of repeat business generation
- Stickers and tags on custom decor items will be used to generate repeat website visitors and attract new customers curious about the decor they are seeing at events we service
Marketing Budget
Super Balloon Co’s marketing budget is $5,000
- Balloon Suite Gold (SEO, Website, Email, Domain, Mastermind Group): $3600/year
- Alternatively: Balloon Suite Silver at $1800/year
- Email Marketing Service: $250/year
- Social Media Profile Setup: $250 one time
- Balloon Stickers and Tags with QR Code: $500/year
- Business Networking International membership: $750/year
Marketing Service Providers
- Balloon Suite: https://balloonsuite.com (Website, Local Search, Google Ads, Email Marketing)
- Balloon Tags: https://balloontags.com (Stickers and tags with QR code)
- Business Networking International: https://bni.com (Business owner networking)
Promotional Strategies
These methods will align to increase brand awareness for the goods and services. For instance, handing out pamphlets that contain discount coupons. Offering a business entry or contest to be selected for a free decor item or party, but for the value to be realized we need to generate business from the non-winning entries.
PRODUCTION PLAN
Process for Manufacturing
As previously mentioned, buying raw materials includes visiting the sites where said materials are obtained. The next step is to collect the required equipment, after which our products, containing drawings, quotations, and random objects, will be created. The final product will be labeled, packaged, and distributed under the company’s name.
Fixed Capital
Inflators, printers, frame materials, scissors, and other small goods are included in Super Balloon Co’s fixed assets.
Life of Fixed Capital
The fixed capital included within the company can vary in regard to availability. Pumps, scissors, printers, plastic sticks, glue, and other unique items should last a while. Inflators if used properly and purchased at high quality up front will last 5 to 10 years.
Repairs and Maintenance
Super Balloon Co has a set budget of $500/year for equipment repairs and maintenance. This is especially for products that are used often and does not include a company vehicle.
Equipment Suppliers
Two Inflators will be acquired from the regional supplier in our area.
Office supplies will be purchased from the local office supply store.
Expected Capacity
We expect a capacity to sell $5000 of decor per week with our planned staffing level.
Future Forecasted Capacity
If plans go well, the company plans to expand the manufacturing capacity by hiring additional people and moving into a larger space.
Purchase Conditions and Terms for Equipment
Warranties (one to five years) and repairability when the equipment malfunctions or breaks down are included in our conditions and terms when buying equipment for Super Balloon Co.
Factory Location and Layout
On Main Street in Houston, you will find the first location for the business. The site was chosen because it’s conveniently located by main roads and it is easy to have a small storefront for grab and go pickups as well as to deliver to businesses and events at local schools, universities, and businesses.
Raw Material Availability
Balloons are purchased from our local distributor from one of the primary manufacturers globally.
Workforce
The company will hire people who are energetic, appreciate the job they do, and are eager to learn. The employees must have pleasant personalities for clients to get the best service possible.
Labor Cost
We will attempt to hire workers with the needed skills who are trustworthy and dependable at or near minimum hourly wage. Based on what we find in the market, we will adjust pay to get the right mix of skills and experience. Our plan will be to hire more than one person initially at reduced hours to bring redundancy to the team.
Labor Availability
The company will recruit people from different areas of the city to help make a difference in the local community. Anyone with the right personality is eligible and technical skills are always a plus.
Labor Productivity
Super Balloon Co operates each shift with a team leader and three additional employees. The staff is in charge of balloon design and manufacturing and customer service. The business is open from 9:00 AM until 7:00 PM daily.
Manufacturing Cost Overhead
The primary costs of manufacturing are labor and materials. Additionally, the space needed to assemble and store decor items is an important consideration. The cost of transporting decor to event locations must also be considered.
ORGANIZATION AND MANAGEMENT STRATEGY
Business Structure
Super Balloon Co is an organization with six employees. One general manager and 5 staff working in manufacturing and customer service.
Organizational Structure
Behind the scenes at Super Balloon Co, there are six people working. The General Manager is the company’s leader.
The company’s sales manager is under the supervision of the sales and marketing managers and is responsible for evaluating reports and monitoring sales. The Marketing Manager leads the team handling promotional strategies.
The production department director, financial supervisor, and administrative personnel are considered members of the production department. The leader of this team is in charge of the entire manufacturing process, product quality, and worker productivity.
The financial supervisor takes care of the expenses related to product development. The administrative personnel are not related to sales but are crucial for operation.
Leadership’s Business Qualifications and Experience
Super Balloon Co is a small family-owned business. Many times, entrepreneurs take on many roles, from managing staff and developing new products to monitoring daily operations and risking uncertainty.
Each entrepreneur has a unique experience with various commercial tasks. This may be complex or basic. They are all experts in their own right.
Pre-launch Activities
Super Balloon Co created a Facebook profile in December. The page was created for the sole purpose of increasing brand awareness. It was also used to post business-related updates to attract new clients. Fliers were mailed to the target audience, such as teachers and students. Some people were lucky and even received discount coupons for future purchases.
Pre-launch Expenses
Leasing the space and tenant improvement to suit our needs are important startup expenses, as are staff training and the initial inventory we will have on hand. We expect to host a pre-launch party through the Chamber of Commerce prior to launch, as well as a private event for local event planners.
Administration Expenses
Super Balloon Co’s administrative expenses include water, electricity, internet, employee compensation, and office expenses. The water bill was $150, the electricity bill was $375, the internet cost was $125, the equipment cost was $1,500, and the employee compensation was $55,000. The total administrative cost is $57,000.
FINANCIAL STRATEGY
Total Projected Cost
Initial investment in the company is a $50,000 loan from the founder. It is expected that this provides for $15,000 in startup costs and one-time expenses and $35,000 in running expenses for the first 6 months. Sales will be required to make the business profitable from that point forward so a positive cash position is maintained.
Financial Plan and Loan Requirements
Founder to complete based on local market.
Personal Loan Guarantee
Founder to complete based on local market.
Profit and Loss Statement
The business will begin to generate revenue upon the sale of the first batch of balloons. Since expenses are low, the return on the company’s investment will not be an issue. Each product created generates a profit of roughly 40 percent on average.
Cash Flow Statement
Founder to complete based on local market.
Accounts Payable
Founder to complete based on local market.
Loan Repayment Schedule
Beginning Principle: $50,000
Monthly Rate: 7.50%
Length of Terms: 5 Years
Scheduled Monthly Payment: $1010
Investment Return
Profitability is the first primary financial goal. Followed by a 20% net profit margin goal. Followed by a 40% net profit margin goal.
