7 Ways to Attract High End Private Event Clients
Are you looking to attract more high-end private event clients to your balloon business? Many business owners struggle with this issue because this audience isn’t as easy to reach as others. In fact, just learning how to connect with a high-end private event client can take you some time. To help with the process, we’ve compiled a list of 7 ways to attract high-end private event clients.
#1 Influencer Marketing
While some people think that only large enterprises benefit from influencer marketing, the truth is that it’s actually a powerful tool for companies of all sizes. Partnering with an influencer helps build a
solid brand image. The best thing you can do is find a relevant influencer who has successfully promoted luxury brands in the past.
#2 Don’t Overlook Bing
Sure, Google is widely popular, but don’t overlook Bing as a worthy search engine. A recent report found that around 22% of Bing searchers have income that falls into the
top 25% of the country. This makes Bing an excellent choice for places to advertise when trying to attract high-end private event clients.
#3 Create a High-End Luxurious Website
If you’re trying to attract high-end clients, you need a balloon business website to match. In fact, Stanford announced that they found that 75% of people who view a website judge its credibility on the design and photography alone. You have one opportunity to make a great first impression, so don’t let it get away.
When it comes to attracting high-end private event clients,
your website needs to feel right to the customers you want to attract. This means opting for in-design color schemes, compelling CTAs, bold fonts, and an overall video or image-heavy design is vital.
The website templates we offer provide the perfect place to showcase your work to a high end client.
#4 Use the Right Channels
Though some think that all social media channels are equally great for attracting high-end private event clients, this is simply not true. You will need to determine where these clients spend their free time and what makes them want to hire a balloon business. Researching this information will point you in the right direction for which social media platforms to use. Just be sure to
test each channel to ensure the results are favorable before going all in.
#5 Establish Credibility and Authority
The only effective way to attract high-end private event clients to your balloon business is by portraying yourself as an expert in the industry. These clients will need to know that your services are worth it and that
they can trust you. So, create helpful content and post the articles on sites where high-end clients visit.
#6 Targeted Ad Campaigns
Targeted ads allow you to effectively position your brand, learn more about your audience, and increase sales. However, when you’re looking to target luxury clients, the ads will need to have a more luxurious feel and look different than ads to other audiences.
The best thing about targeted ad campaigns is that you get to choose who sees your ad. This way, you’re not wasting precious advertising money on someone who isn’t interested or can’t afford your balloon services.
#7 Improve Website SEO
Among the easiest ways to attract high-end private event clients to your balloon business is by improving your website’s SEO. As you know, SEO is important because it’s what increases your chances of moving up in search engine results.
However, SEO also helps ensure your site is
easy to navigate and offers a great user experience. Here are some easy things you can do to improve your balloon business website SEO:
- Consistently Create Content
- Prioritize Loading Speed
- Sign Up for a Google Business Account
- Get Optimized for Mobile
In the end, attracting high-end private event clients to your balloon business can be challenging on your own. If you feel overwhelmed or need help with the process, contact us today! We are experts in the balloon industry and have helped countless other balloon businesses with this very issue!
